Job Description

Job Summary:
We are looking for a creative and results-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive online traffic, improve brand awareness, and generate leads.
Key Responsibilities:

• Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), and LinkedIn Ads.
• Manage and optimize SEO & SEM campaigns to increase website traffic.
• Design and update landing pages and basic websites (WordPress/Wix/Shopify knowledge preferred).
• Conduct keyword research and use SEO guidelines to optimize content.
• Write compelling ad copy, social media posts, and blog content.
• Design graphics and creatives for online campaigns (using Canva, Photoshop, or Illustrator).
• Monitor performance using tools like Google Analytics, Search Console, and Meta Ads Manager.
• Manage and grow social media channels (Instagram, Facebook, LinkedIn, etc.).
• Collaborate with sales and design teams to ensure brand consistency.
• Report on performance and ROI of campaigns and suggest improvements.

Key Skills Required:

• Proven experience in Google Ads, Meta Ads (Facebook/Instagram), SEO & SEM.
• Knowledge of website design tools (WordPress, basic HTML/CSS a plus).
• Content writing & basic graphic design (Canva, Adobe Creative Suite).
• Familiarity with analytics tools (Google Analytics, Search Console).
• Strong communication and analytical skills.
• Up-to-date with the latest trends and best practices in digital marketing.

Qualifications:

• Bachelors degree in Marketing, Digital Media, Communications, or a related field.
• 13 years of hands-on experience in digital marketing.
• Certification in Google Ads, Meta Blueprint, or HubSpot (preferred but not mandatory).

Salary: [As per industry standards]
Perks & Benefits:

• Performance bonuses
• Professional development support
• Flexible work culture
• Exposure to live campaigns and real-time analytics