Job Description

Qima Division: Life SciencesRerefence No: REF542WLocation: New Delhi, IndiaDate of Publication: 2024.03.31At QIMA, we\'re on a mission to help our clients make products consumers can trust.Working with over 30,000 global brands, retailers, manufacturers and food growers, we are on the ground wherever products are made. We help businesses secure every step of their supply chain with quality inspections, supplier audits, certifications, and lab testing, all powered by our intelligent digital platform.Our team of 5,000 QIMers (and counting) across 40 offices and laboratories, are united in our shared passion for innovation and integrity, and guided by our QIMA values in the decisions we make every day. We believe in the work we do, and in making a positive difference in the world. Does this sound like something you\'d like to be a part of?Our Consumer Goods Division is dedicated to helping brands, retailers and manufacturers worldwide deliver safe, quality and ethically made products to their consumers. Every day at work, our inspectors, auditors, and lab techs use their expertise to help safeguard the products you use every day in your home: from clothes and footwear to toys and baby products, to electronics, appliances, and furniture.Our operations department\'s purpose is to deliver our industry-leading services to our clients while ensuring that all the work we do is performed to the QIMA standard of qualityKey Responsibilities: * Ensure that the content is distributed using a targeted, omnichannel approach.

• Maintain and update the company website regularly to ensure content accuracy and relevancy.
• Convert printed material content into online articles for the website and the blog.
• Implement and manage SEO (SEO writing, finding of appropriate keywords, competitive analysis) and SEA strategies to enhance online visibility and rankings.
• Oversee LinkedIn social media activities and paid advertising campaigns. Take in charge community management to increase the interactions with the page and the posts.
• Manage various online promotion platforms to maximize engagement and conversion rates.
• Track leads generated from downloads and incoming website inquiries. Collaborate with the sales team to follow the conversions.
• Keep the marketing budget inherent to your function up to date and ensure that the costs fit with the allocated budget.
• Collaborate with design and content teams for the creation of scientifically accurate content (visual and written).
• Implement marketing automation (e-mailing) strategies to streamline workflows. Knowledge of Zoho and Marketo is a plus.
• Conduct market research and stay updated on industry trends to propose innovative marketing strategies.
• Manage relationships with external agencies or consultants for specific marketing needs.
• Continuously optimize conversion rates and user experience on the website.
• Regularly report on KPIs (website traffic, inquiries, downloads, social media engagement, and email marketing metrics) and your activities.

• Master\'s degree with a scientific background in biology turned into Marketing, Digital Marketing, Communications, or other related fields.
• Proven experience in scientific communication and digital marketing roles, including website management, SEO/SEA, social media, and campaign analytics in a pharma / biotech CRO or industry.

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