Job Description

Role Overview:The Digital Marketing Engineer will act as the bridge between our technical and marketing teams - understanding our products deeply while promoting them strategically across digital platforms. The role involves lead generation, email marketing, LinkedIn outreach, and technical content creation with a focus on measurable business growth.Key Responsibilities:- Develop and execute digital marketing strategies for global B2B promotion of Conex products.- Use LinkedIn Sales Navigator and related tools to identify decision-makers in target industries.- Design, create and send professional email campaigns using Canva or similar design tools.- Write and edit technical marketing content for emails, blogs, and social media.- Handle mass mailing and monitor campaign metrics.- Conduct cold calls and digital follow-ups to convert leads into opportunities.- Coordinate with production and sales teams to align product data, specifications, and visuals.- Maintain and enhance the company's online visibility across digital platforms.- Support exhibitions, digital catalogs, and online product promotions.Desired Skills & Competencies:- Sound understanding of mechanical or metallurgical engineering products.- Proficiency in LinkedIn Sales Navigator, email marketing and CRM tools.- Strong command of English content writing and communication.- Creative skills in Canva or equivalent graphic tools.- Logical reasoning, analytical ability, and a disciplined approach to problem-solving.- Confidence in professional email and phone communication with global clients.- Familiarity with mass mailing tools and B2B lead generation strategies (ref:updazz.com)

Skills Required