Job Description

for Digital Marketing

We are seeking a dynamic and motivated Digital Marketing Specialist to join our team. The
ideal candidate will play a key role in planning and executing digital marketing strategies
across various channels to enhance brand awareness, drive traffic, and generate leads. This
role requires a creative thinker with a strong analytical mindset and a passion for staying
updated on the latest trends in digital marketing.

Responsibilities:
Revenue Growth & Campaign Execution:
? Plan and execute digital marketing campaigns with a clear focus on increasing online
sales.
? Drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and
other performance channels.
? Manage and grow D2C sales through owned platforms and performance channels.
Shopify Website Management:
? Oversee the end-to-end management of the Shopify store, ensuring seamless
performance, intuitive navigation, and mobile optimization.
? Regularly update and maintain product listings, banners, landing pages, and
collections in alignment with campaigns and launches.
? Work with developers/designers to implement UI/UX enhancements and improve
overall conversion rate (CRO).
? Integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty,
subscriptions, and customer support.
? Monitor site health, page speed, and troubleshoot issues including checkout
problems, broken links, or payment failures.
? Set up and manage discount codes, sales events, pre-orders, and bundling strategies.
? Ensure proper setup of tracking pixels, UTM tagging, and GA4 for performance
monitoring and remarketing.
? Collaborate with the logistics/ops team to ensure smooth integration between website
and fulfillment platforms.
? Work on inventory sync, order flow management, and third-party integrations
like payment gateways, WhatsApp chat, and CRM systems.
SEO, SEM & Analytics:
? Manage on-page and off-page SEO strategies to improve organic visibility.
? Utilize tools like Google Analytics, Google Tag Manager, and Shopify analytics to
track performance and generate insights.

? Create reports to monitor KPIs, analyze user behavior, and suggest data-driven
improvements.
Content & Social Media Integration:
? Collaborate with content and creative teams to align marketing campaigns across
digital touchpoints.
? Ensure consistent messaging and tone of voice across channels.
Email & Retention Marketing
? Plan and execute email marketing campaigns (abandoned cart, post-purchase,
reactivation, etc.).
? Plan and execute retention-driven marketing campaigns including abandoned cart
flows, win-back campaigns, post-purchase journeys, and loyalty triggers.
? Use platforms to build segmented customer journeys based on behavior, purchase
history, and engagement.
? Implement personalized email and SMS campaigns to boost repeat purchase rate,
customer lifetime value (CLV), and brand loyalty.
? Analyze performance of retention channels and optimize for open rates, CTR, and
conversions.
? Collaborate with design and content teams to create engaging communication across
retention touchpoints.
Requirement:
? Proven experience (4+ years) in digital marketing.
? Hands-on experience with Shopify (store setup, backend handling, app integrations,
and optimizations).
? Proficiency in Meta Business Manager, Google Ads, GA4, and other digital
marketing tools.
? Strong analytical mindset - must be data-driven in decision-making.
? Ability to work independently, manage multiple projects, and meet deadlines.
? Excellent communication and collaboration skills.

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person