who is highly skilled in running and optimizing paid ad campaigns across Google, Meta, and LinkedIn platforms. The ideal candidate understands the full marketing funnel, can track and attribute leads accurately, and is comfortable with A/B testing, campaign scaling, and budget allocation strategies.
Key Responsibilities
Plan and execute high-performing ad campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
Structure full-funnel strategies (TOFU ? MOFU ? BOFU) for service-based businesses
Manage conversion tracking setup, UTMs, and attribution modeling
Analyze data in GA4 to measure funnel drop-offs and optimize accordingly
Develop A/B testing strategies for landing pages, creatives, and ad copies
Scale campaigns without losing ROAS, manage learning phase resets
Forecast and allocate ad budgets strategically across cold, warm, and retargeting audiences
Prepare regular campaign performance reports and ROI dashboards
Skills & Tools Required
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Google Analytics (Universal & GA4), Tag Manager, Looker Studio
Strong knowledge of SKAGs, CBO vs ABO, retargeting structures
Experience with heatmaps, session recording, or funnel analysis tools
Proficient in UTM tracking, cookie types, and attribution models
Comfortable with A/B Testing, ROAS benchmarking, and profitability analysis
Tools: SEMrush, SimilarWeb, Meta Creative Hub, SpyFu (or equivalents)
What We're Looking For
2-4 years of proven experience in performance marketing
Strong analytical mindset and decision-making ability
Up-to-date with the latest platform changes and ad policies
Ability to work independently, manage multiple projects, and meet KPIs
A keen understanding of customer journeys and funnel behavior
Good to Have
Experience with SaaS or B2B service campaigns
Knowledge of CRM tools and email automation
Certification in Google Ads or Meta Blueprint (preferred)
How to Apply
Submit your resume along with a brief portfolio or screenshots of your best-performing campaigns to
hr@martechspacecastle.com
or apply directly via Indeed or you can also call/WhatsApp at
9779324113.
Job Type: Full-time
Pay: ?45,000.00 - ?60,000.00 per month
Benefits:
Paid sick time
Schedule:
Day shift
Monday to Friday
Morning shift
Supplemental Pay:
Performance bonus
Education:
Bachelor's (Required)
Experience:
PPC Campaign Management: 3 years (Required)
Location:
Mohali, Punjab (Required)
Work Location: In person
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