Develop, implement, and manage PPC campaigns across Google Ads, Bing, and social platforms (Meta, LinkedIn, etc.)
Conduct keyword research, competitor analysis, and audience targeting
Write compelling ad copy, test variations (A/B testing), and optimize ads for maximum ROI
Track and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and Data Studio
Monitor daily budgets, bids, and performance metrics; adjust strategy accordingly
Optimize landing pages for conversion rate improvement
Collaborate with the SEO, design, and content teams for cohesive strategy
Stay updated with PPC trends, algorithm updates, and digital marketing innovations
Must-Have Skills:
Hands-on experience with
Google Ads
(Search, Display, Shopping, Video)
Strong knowledge of
Google Analytics (GA4)
,
Google Tag Manager
, and
Search Console
Experience with platforms like
Meta Ads (Facebook/Instagram)
,
LinkedIn Ads
, etc.
Proficiency in keyword research tools:
SEMrush
,
Ahrefs
,
Ubersuggest
, or similar
Strong analytical skills with ability to interpret data and generate actionable insights
Basic understanding of SEO and how it complements PPC
Good command over Excel/Google Sheets for reporting
Preferred Qualifications:
Google Ads & Google Analytics Certification
Bachelor's degree in Marketing, Business, or a related field
Agency experience is a plus
Job Types: Full-time, Permanent
Pay: Up to ₹50,000.00 per month
Schedule:
Day shift
Fixed shift
Monday to Friday
Experience:
PPC Campaign Management: 3 years (Required)
SEO: 3 years (Required)
Google Ads: 3 years (Required)
Location:
Indore, Madhya Pradesh (Required)
Work Location: In person
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