Job Description

Job description:

?Develop and implement digital media strategies based on campaign objectives, target audience, and market trends.

?Select appropriate digital platforms (e.g., social media, search, display, video, native, programmatic) to deliver campaigns effectively.

?Plan, budget, and forecast media spend across platforms like Google Ads, Meta Ads, YouTube, LinkedIn, DSPs, etc.

?Collaborate with creative, analytics, and client servicing teams to ensure alignment of media and messaging.

?Negotiate with publishers and platforms to secure optimal placements and rates.

?Monitor campaign performance in real-time and suggest optimization strategies.

?Analyze data using tools like Google Analytics, Meta Business Manager, DV360, etc., to generate post-campaign reports.

?Present media plans and performance reports to internal stakeholders and/or clients.

?Stay updated on digital marketing trends, tools, and innovations.

Required skills

?Proficiency in Excel, Google Sheets, and reporting/analytics tools.

?Excellent analytical, presentation, and project management skills.

?Ability to handle multiple campaigns simultaneously under tight deadlines.

Job Type: Full-time

Benefits:

?Performance-based incentives

?Career growth opportunities in marketing & brand management

?Exposure to end-to-end marketing activities

Job Type: Full-time

Pay: ₹70,000.00 - ₹75,000.00 per month

Benefits:

Health insurance
Work Location: In person