Sakar IAS Academy is seeking an experienced and result-oriented
Digital Marketing & Performance Specialist
to drive the digital presence and lead generation strategies for our group of three companies in Coimbatore. The ideal candidate will have a strong background in
Performance Marketing, SEO, and Social Media Marketing (SMM)
, with a focus on measurable growth, campaign optimization, and digital brand consistency.
Key Responsibilities
Plan, execute, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), YouTube, and LinkedIn.
Develop and implement effective SEO strategies (on-page, off-page, and technical) to improve search visibility and organic reach.
Manage social media platforms -- content scheduling, engagement, and campaign performance tracking.
Monitor key digital metrics, analyze performance data, and prepare insightful reports for management.
Conduct audience, keyword, and competitor research to refine targeting and campaign efficiency.
Create and optimize ad copies, creatives, and landing pages for higher conversion rates.
Manage remarketing and lead-nurturing campaigns to enhance engagement and retention.
Collaborate with design, content, and operations teams to ensure brand consistency across all channels.
Oversee and align digital strategies for all three group brands under a unified marketing plan.
Requirements
1-5 years of proven experience in Performance Marketing, SEO, and SMM.
Proficient in
Google Ads, Meta Ads Manager, Google Analytics (GA4), and Search Console
.
Strong command of SEO tools such as
Ahrefs, SEMrush
, or similar platforms.
Experience in social media audience growth and engagement analytics.
Excellent analytical thinking, organizational, and multitasking skills.
Strong communication and team collaboration abilities.
Preferred Skills
Certifications in
Google Ads, SEO, or Social Media Marketing
.
Prior experience in the
education or training industry
.
Knowledge of CRM and marketing automation tools like
Zoho, HubSpot, or Meriito
.
Why Join Us
Take charge of digital marketing for three reputed Coimbatore-based brands.
Exposure to both
strategic marketing planning and creative execution
.
Attractive salary with performance-based incentives.
Supportive, growth-driven, and collaborative work culture.
Job Type: Full-time
Pay: ₹40,000.00 - ₹45,000.00 per month
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