Job Description

Key Responsibilities:

Plan, execute, and optimize paid campaigns across

Meta (Facebook, Instagram)

and

Google Ads

platforms. Set up

Lead Generation

,

Conversion

, and

Remarketing

campaigns. Conduct

keyword research

, audience targeting, and A/B testing to improve ROI. Track and analyze campaign performance using

Google Analytics

, Meta Ads Manager, and Google Ads dashboard. Create ad copies, visuals (coordinate with design/creative teams), and landing pages aligned with marketing goals. Manage campaign budgets and ensure cost efficiency (CPC, CPA, ROAS). Prepare weekly/monthly performance reports and insights for management. Stay updated on latest trends in PPC, ad policies, and digital performance tools.

Required Skills:

Proficiency in

Meta Ads Manager

&

Google Ads

(Search, Display, Video, and Performance Max). Experience in

Lead Generation campaigns

(B2B or B2C). Strong analytical skills with hands-on experience in

Google Analytics (GA4)

. Understanding of

conversion tracking, UTM parameters

, and

funnel analysis

. Knowledge of

SEO basics

and

email marketing

is a plus. Good communication and reporting skills.
Job Type: Full-time

Pay: ?10,746.64 - ?41,042.71 per month

Work Location: In person