Softroniics is a fast-growing offline-first tech training institute in Kerala, committed to helping students and professionals upskill in emerging technologies. We're looking for a Performance Marketing Executive who can take our paid marketing to the next level.
Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and YouTube Ads.
Set up and manage lead generation, retargeting, and conversion-focused campaigns.
Monitor and analyze KPIs (CPL, ROAS, CTR, Bounce Rate, etc.) to improve campaign performance.
Work closely with the content team and design team to develop compelling ad creatives, ad copies, and landing pages.
Optimize campaigns using A/B testing, audience segmentation, custom funnels, and conversion tracking.
Use tools such as Google Analytics, Google Tag Manager, and Facebook Pixel to track user behavior and conversion events.
Maintain dashboards and generate weekly/monthly reports on campaign performance and ROI.
Collaborate with the sales team to ensure ad leads are relevant, nurtured, and converted.
Stay updated on the latest trends and platform updates to propose new campaign strategies.
Requirements
Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
Strong understanding of Google Analytics, Google Tag Manager, and Facebook Pixel.
Ability to direct the content team to write persuasive ad copy and communicate creative direction effectively to designers.
Familiarity with landing page optimization, heatmaps, and basic funnel design.
Data-driven mindset with strong analytical and problem-solving skills.
Good communication skills and ability to work cross-functionally.
Experience in the education or training sector is a bonus.
Preference will be given to candidates with the following:
Certification in Google Ads and Meta Blueprint.
Experience with email marketing automation tools (Mailchimp, HubSpot, etc.).
Knowledge of SEO and organic traffic strategy (not mandatory, but a plus).
Why Join Softroniics
Be part of a fast-scaling and impact-driven edtech brand.
Work with a dynamic team where your ideas matter.
Play a key role in transforming lives through education.
Great learning environment with career growth opportunities.
Job Type: Full-time
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
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