Job Description

Role Overview

We are seeking a dynamic

Performance Marketer

who can manage paid advertising campaigns and handle

organic posts, event promotions, and content creation

across digital platforms.The ideal candidate is creative AND analytical -- someone who understands lead generation, brand building, and content that converts.

Key Responsibilities

1. Performance Marketing (Paid Ads)

Plan and execute paid campaigns on

Meta (FB/IG), Google Ads, YouTube, LinkedIn Ads

Manage full-funnel marketing:

TOFU, MOFU, BOFU

Create custom/remarketing/lookalike audiences

Optimize campaigns for

CPL, CTR, CPC, ROAS

Daily monitoring and troubleshooting of active campaigns

Scale high-performing campaigns

2. Organic Social Media & Content Creation

Plan and create

monthly content calendars

for Instagram, Facebook, LinkedIn, YouTube

Create

post copy, captions, stories & creative ideas

Manage

daily organic posting

(student activities, events, infrastructure, placements)

Shoot and edit

reels, short videos, student testimonials, campus videos

Write content for:

o Posters

o Carousels

o Reels

o YouTube descriptions

o LinkedIn posts

o Website content (optional but preferred)

Engage with audience comments & DMs

Maintain a consistent brand tone and visual identity

3. Event Promotion (Online + Offline)

Promote college events (guest lectures, seminars, alumni talks, admissions events)

Create

event posters, promo videos, countdown posts, highlights

Cover events through live stories, reels, BTS clips

Create post-event content:

o Photo albums

o Event reports

o After-event reels

o Testimonial snippets

Coordinate with academic & admissions team for event needs

4. Content Strategy & Creative Ideation

Develop new creative concepts for:

o Admissions push campaigns

o Student achievements

o Placement highlights

o International immersion programs

o Industry visits

Suggest engaging ideas like:

o Trend-based reels

o Storytelling videos

o Student spotlight series

o Alumni success profiles

o Day-in-the-life videos

5. Analytics & Reporting

Track performance across:

o Paid campaigns

o Organic engagement

o Reel performance

o Lead generation sources

Prepare weekly & monthly performance reports

Suggest improvement strategies based on data

6. Marketing Automation & Funnel Work

Set up remarketing funnels

Work on lead nurturing through CRM (Zoho / LeadSquared / HubSpot)

Create automation workflows (email/SMS/WhatsApp follow-ups)

Required Skills

Technical Skills

Hands-on with

Meta Ads Manager

&

Google Ads

Strong knowledge of

organic social media growth

Video editing (CapCut/Canva/Premiere basic)

Poster design using

Canva

Knowledge of

GA4, UTM, GTM

Understanding of CPL, ROAS, CPA metrics

Content writing skills (short-form & long-form)

Soft Skills

Creative mindset

Attention to detail

Strong communication skills

Ability to multitask (paid + organic + events)

Data-driven decision-making

Ability to work independently with ownership

?? KPIs (Key Performance Indicators)

Monthly Lead Generation

Cost Per Lead (CPL)

Engagement Rate on Organic Posts

Reel Views & Reach

Page Growth (Followers/Subscribers)

Event Reach & Participation

ROI on Paid Campaigns

Lead-to-Conversion Funnel Efficiency

Interested Canddate call : Hr : +91-9363496148 or Email to : hr@firebird.ac.in

or call to Team Leader : +91 93634 96155

Job Type: Full-time

Pay: ?23,000.00 - ?26,000.00 per month

Work Location: In person