Job Description

Digital Marketing Manager (Performance + Content)

Job Summary We are hiring a Digital Marketing Manager with strong experience in performance marketing, content strategy, and social media execution. The ideal candidate has at least 4 years of agency experience, is highly analytical, understands ad performance deeply, and can also contribute to short-form content creation and influencer marketing.

Key Responsibilities

Performance Marketing

Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads. Reduce CAC and improve ROI through data-driven optimization. Monitor daily campaign performance and align with KPIs. Manage multi-channel media plans and budget allocations.

Influencer & Campaign Management

Identify and collaborate with influencers. Manage deliverables, campaign execution, and reporting. Track campaign impact and recommend improvements.

SEO & Organic Growth

Execute on-page, off-page, and technical SEO. Conduct keyword research, competitor analysis, and audits. Track organic performance and collaborate with technical/creative teams.

Performance Reporting

Create weekly & monthly reports with clear metrics. Analyze data and present actionable insights.

Content & Social Media

Create short-form videos for Reels/Shorts with strong storytelling. Develop content ideas aligned with brand + audience. Write natural, engaging captions.

Manage community-

comments, DMs, audience engagement Track trends and refine content strategy accordingly.

Requirements

Minimum 4 years in digital/performance marketing (agency preferred). Strong experience with Google Ads, Meta Ads, SEO, and analytics tools. Understanding of OTT advertising and influencer ecosystem. Strong analytical and reporting capability. Ability to manage content workflows and social media. Excellent communication and time-management skills.

Preferred
Certifications in Google Ads / Meta Ads. Experience with Canva, CapCut, Adobe tools. Basic photography/videography skills. Portfolio of previous digital/content work.

What Helps You Fit In

Good taste in music (we vibe with Lumineers and Coldplay) Preference for original ideas over copied references Ability to take end-to-end ownership without micromanagement Calm work ethic but strict adherence to deadlines Comfortable with pets (we have a cat named Suki)

Perks of Working at Mellow

Morning tea, lunch, and snacks covered Interactive brainstorming sessions with the team Foosball matches and fun breaks Weekends off no weekend work or deliverables Health insurance coverage Alternate Thursday team building activities * Up to six work-from-home days per month