Digital Marketing – Paid Ads Focus

Year    MP, IN, India

Job Description

TechSimba Pvt. Ltd. is looking for a results-driven and experienced

Digital Marketing Specialist

with a strong focus on

Paid Marketing and Ads Management

. The ideal candidate should have a excellent background in managing high-performing

Google Ads, Meta Ads (Facebook/Instagram)

, and other paid campaigns, specifically within the IT services domain. You must be proficient in optimizing ROI, generating qualified leads, and creating data-backed strategies that drive conversions.

Key Responsibilities:



Plan, execute, and manage end-to-end Paid Media campaigns

across Google Ads, Meta (Facebook & Instagram), and other digital platforms. Optimize campaigns to

maximize ROI, reduce CPA, and improve CTR

, CPL, and conversion rates. Perform

A/B testing

of ad creatives, copy, and landing pages to improve performance. Collaborate with the design and content teams to develop compelling ad creatives and messaging.

Monitor and analyze campaign performance

using tools like Google Analytics, Google Ads Manager, Facebook Ads Manager, etc. Create

weekly/monthly performance reports

with actionable insights and recommendations. Conduct

competitor analysis

and industry research to inform paid strategies. Assist in managing retargeting campaigns and audience segmentation strategies. Stay updated on

paid media trends, platform changes

, and emerging ad opportunities.

Requirements:



2-4 years of hands-on experience

in managing paid ad campaigns, preferably in IT or tech services. Proven success with

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook, Instagram)

. Strong understanding of

performance marketing metrics

and bidding strategies. Proficiency with tools such as

Google Analytics, SEMrush, Ahrefs, Facebook Business Manager,

etc. Excellent

copywriting skills

for ad creatives and landing pages. Ability to analyze data, draw insights, and adjust campaigns accordingly. Strong communication skills (written and spoken) and ability to present campaign reports to stakeholders. Ability to

multitask and manage multiple campaigns/projects

simultaneously.

Preferred Skills :



Experience with

LinkedIn Ads, Twitter Ads, or Quora Ads

. Familiarity with

email marketing automation

and lead nurturing funnels. Experience in

B2B marketing

and SaaS product promotion.
Job Types: Full-time, Permanent

Benefits:

Health insurance
Schedule:

Day shift Monday to Friday
Work Location: In person

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Job Detail

  • Job Id
    JD3926689
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MP, IN, India
  • Education
    Not mentioned
  • Experience
    Year