TechSimba Pvt. Ltd. is looking for a results-driven and experienced
Digital Marketing Specialist
with a strong focus on
Paid Marketing and Ads Management
. The ideal candidate should have a excellent background in managing high-performing
Google Ads, Meta Ads (Facebook/Instagram)
, and other paid campaigns, specifically within the IT services domain. You must be proficient in optimizing ROI, generating qualified leads, and creating data-backed strategies that drive conversions.
Key Responsibilities:
Plan, execute, and manage end-to-end Paid Media campaigns
across Google Ads, Meta (Facebook & Instagram), and other digital platforms.
Optimize campaigns to
maximize ROI, reduce CPA, and improve CTR
, CPL, and conversion rates.
Perform
A/B testing
of ad creatives, copy, and landing pages to improve performance.
Collaborate with the design and content teams to develop compelling ad creatives and messaging.
Monitor and analyze campaign performance
using tools like Google Analytics, Google Ads Manager, Facebook Ads Manager, etc.
Create
weekly/monthly performance reports
with actionable insights and recommendations.
Conduct
competitor analysis
and industry research to inform paid strategies.
Assist in managing retargeting campaigns and audience segmentation strategies.
Stay updated on
paid media trends, platform changes
, and emerging ad opportunities.
Requirements:
2-4 years of hands-on experience
in managing paid ad campaigns, preferably in IT or tech services.
Proven success with
Google Ads (Search, Display, YouTube)
and
Meta Ads (Facebook, Instagram)
.
Strong understanding of
performance marketing metrics
and bidding strategies.
Proficiency with tools such as
Google Analytics, SEMrush, Ahrefs, Facebook Business Manager,
etc.
Excellent
copywriting skills
for ad creatives and landing pages.
Ability to analyze data, draw insights, and adjust campaigns accordingly.
Strong communication skills (written and spoken) and ability to present campaign reports to stakeholders.
Ability to
multitask and manage multiple campaigns/projects
simultaneously.
Preferred Skills :
Experience with
LinkedIn Ads, Twitter Ads, or Quora Ads
.
Familiarity with
email marketing automation
and lead nurturing funnels.
Experience in
B2B marketing
and SaaS product promotion.
Job Types: Full-time, Permanent
Benefits:
Health insurance
Schedule:
Day shift
Monday to Friday
Work Location: In person
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