Job Description

TCS is hiring for

Digital Marketing Omni Experience

Role:

Digital Marketing Omni Experience

Work location:

Chennai / Bangalore

Experience:

2 - 4 years

Qualification:

Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.

Job Responsibility:

Support omni-channel experience by developing and executing content strategies for B2B and B2C channels,
ensuring consistency and engagement across all touchpoints.
1. Content Development & Execution
o Create and manage content for multiple channels including web, social media, email, and in-store.
o Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
o Collaborate with creative and marketing teams to deliver high-quality assets.



2. Omni-Channel Strategy Support
o Assist in implementing omni-channel content strategies to enhance customer experience.
o Ensure seamless integration of content across digital and physical platforms.



3. Performance Monitoring & Optimization
o Track content performance metrics (engagement, conversion, reach).
o Recommend improvements based on analytics and customer feedback.



4. Cross-Functional Collaboration
o Work closely with category managers, ecommerce teams, and marketing leads.
o Coordinate with technical teams for content publishing and updates.

Location

Chennai

Job Function

BUSINESS PROCESS SERVICES

Role

Executive

Job Id

379474

Desired Skills

Marketing
Desired Candidate Profile

Qualifications

: BACHELOR OF COMMERCE