Job Description

Job Summary:

We are seeking a skilled and creative

Digital Marketing Officer

to join our marketing team. The ideal candidate will be responsible for planning, implementing, and managing digital marketing campaigns across various platforms to increase brand awareness, drive website traffic, and generate leads or conversions. You will work closely with the marketing and sales teams to align strategies and measure the effectiveness of digital initiatives.

Key Responsibilities:

Plan and execute all digital marketing campaigns including SEO, SEM, email marketing, social media, and display advertising Manage the company's online presence across all digital channels (Google, Facebook, Instagram, LinkedIn, YouTube, etc.) Optimize website content for SEO and organic search visibility Perform ongoing keyword discovery, expansion, and optimization Track and report on website performance using tools like Google Analytics and Search Console Coordinate with content, graphic design, and development teams to improve user experience and campaign effectiveness Monitor and analyze campaign performance, and suggest improvements based on data insights Stay updated with the latest digital marketing trends, tools, and technologies Manage budgets for paid ad campaigns (Google Ads, Meta Ads, etc.) Oversee email marketing campaigns and CRM tool engagement strategies

Required Qualifications & Skills:

Bachelor's degree in Marketing, Business, Communications, or related field 0-2 years of experience in digital marketing or similar roles Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and Facebook/Instagram Ads Experience with marketing automation tools like Mailchimp, HubSpot, or Zoho Campaigns Proficiency in website analytics and reporting tools Excellent communication, analytical, and project management skills Creative thinking and ability to generate innovative marketing ideas

Preferred Qualifications:

Certification in Google Ads, Facebook Blueprint, or HubSpot Inbound Marketing Experience working in a digital agency or e-commerce setup Basic understanding of HTML/CSS and WordPress or CMS platforms Familiarity with Indian digital marketing trends and regional targeting strategies
Job Types: Full-time, Part-time, Permanent, Fresher, Internship

Pay: ?5,000.00 - ?15,000.00 per month

Schedule:

Day shift Fixed shift Monday to Friday
Supplemental Pay:

Commission pay Performance bonus
Work Location: In person