Job Description

Walk-In Interview | Digital Marketing Officer at WisGrad Education

Are you a digital marketer ready to drive impact in the education space?

We're looking for a

creative and performance-driven Digital Marketing Officer

to join our team at

WisGrad Education

--India's academic delivery partner for the

University of West London (UWL)

certification programs.

Role:

Digital Marketing Officer

Location:

Kochi

Walk-In Date:

Wednesday, 18th June 2025

Time:

10:00 AM - 5:00 PM

Venue:

WisGrad Education, D22, "The Platynum", KHB Tower, N H Bypass, Maradu P O, Kochi

What You will Be Doing

Content Creation & Management

Create engaging and original content for blogs, social media, and the company website

Assist in designing visual content using tools like Canva, Adobe Spark, or Photoshop

Edit and proofread content to ensure brand consistency and proper grammar

Help maintain a content calendar to ensure timely publishing

Social Media Marketing

Assist in planning and scheduling posts across all company social media platforms

Monitor engagement (likes, comments, shares) and respond to community interactions

Research trending topics, hashtags, and content styles to enhance reach

Analyse social media performance and suggest improvements

Search Engine Optimization (SEO)

Conduct keyword research to inform blog topics and website content

Optimize on-page elements like meta titles, descriptions, headers, and images

Help identify opportunities to improve page rankings through backlinking and technical SEO

Monitor website traffic and SEO performance via Google Search Console and Google Analytics

Email Marketing

Help draft email newsletters and promotional campaigns

Segment email lists for targeted messaging

Monitor email performance metrics (open rate, click-through rate, bounce rate)

Assist with A/B testing of subject lines and content formats

Paid Advertising

Support in managing paid advertising campaigns on platforms like Google Ads and Meta Ads

Help write ad copy and select appropriate targeting parameters

Track ad performance and assist in making optimization recommendations

Analytics & Reporting

Track and report digital marketing KPIs and campaign results

Compile weekly or monthly performance summaries

Assist in preparing presentations and reports for internal teams

Learn and use tools like Google Analytics, Meta Insights, and HubSpot

Market Research & Competitor Analysis

Research industry trends, consumer behaviour, and competitors' digital strategies Identify best practices and new digital tools

Summarize findings and present insights to the team

Administrative & Team Support

Take notes during marketing team meetings and track action items Assist in organizing digital assets, campaign files, and media libraries

Coordinate with other departments (e.g., design, sales, product) when needed and provide general support to the marketing team across various projects

About Us

WisGrad Education

enables Indian learners to access high-quality, globally certified short-term courses from the

University of West London

, designed to boost career skills and employability.

No prior appointment needed - just walk in!

For queries, contact: +91-9995515542

Or email: info@wisgrad.com

Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?30,000.00 per month

Schedule:

Day shift
Work Location: In person