Job Description

Genesis Services Technology Pvt. Ltd. is on the lookout for a creative and results-oriented Digital Marketing Officer to be a part of our growing digital team. This role is ideal for someone who's passionate about crafting compelling campaigns, building brand presence online, and turning insights into impact.As a Digital Marketing Officer, you'll play a key role in managing our online channels, driving engagement, and supporting strategic initiatives that connect us with our audience in meaningful ways. If you thrive in a fast-paced, tech-savvy environment and are eager to take your digital marketing skills to the next level - we'd love to connect with you.Roles and Responsibilities:1. Content Creation: - Develop and curate high-quality content (blog posts, social media posts, articles) for company website and social media platforms. - Ensure content aligns with brand voice and messaging across all three verticals. 2. Social Media Management: - Manage and schedule posts on various social media platforms (Facebook, Twitter, LinkedIn, Instagram). - Engage with followers, respond to comments, and monitor analytics. 3. Website Management: - Update and maintain company website content, ensuring accuracy and relevance. - Collaborate with web developers for design and functionality enhancements. 4. Vertical-Specific Content: - Recruitment Services: Create content highlighting job openings, industry insights, and recruitment trends. - Digital Automation: Develop content showcasing automation solutions, case studies, and industry news. - Telecom: Craft content focusing on telecom services, industry developments, and company news. 5. Analytics and Reporting: - Track and analyze website and social media metrics to measure content effectiveness. - Provide regular reports and insights to inform future content strategies. 6. Collaboration: - Work closely with cross-functional teams (Recruitment, Digital Automation, Telecom) to ensure aligned messaging and branding. - Collaborate with designers, writers, and other stakeholders to develop cohesive content. Requirements:- Bachelor's degree in Marketing, Communications, or related field. - 1-2 years of experience in digital marketing, social media management, or content creation. - Strong writing, editing, and visual content creation skills. - Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics). - Ability to work independently and collaboratively in a fast-paced environment. - Familiarity with SEO principles and content optimization. Nice to Have:- Experience with content management systems (CMS) like WordPress or similar platforms. - Knowledge of graphic design tools like Adobe Creative Cloud. - Certification in digital marketing or related fields. What We Offer:- Competitive salary and benefits package. - Opportunity to work with a dynamic company across multiple verticals. - Professional development and growth opportunity (ref:updazz.com)