Job Description

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Digital Strategy & Leadership
Develop and lead the overall digital marketing strategy aligned with business objectives.
Drive digital transformation across all marketing channels and customer touchpoints.
Lead and mentor a team of digital marketing professionals, agencies, and partners.
Performance Marketing
Manage and optimize performance marketing campaigns across Google Ads, Meta, and other platforms.
Drive lead generation, track ROI, and ensure continuous optimization of campaigns.
Develop data-driven insights to improve conversion rates and customer acquisition costs.
Website & SEO Management
Oversee Hubtown's website performance, user experience (UX), and landing page optimization.
Develop and implement effective SEO strategies to increase organic traffic and rankings.
Social Media & Content Marketing
Define and execute a content and social media strategy to enhance engagement and brand loyalty.
Collaborate with creative teams to develop compelling digital content, videos, and campaigns.
Analytics & Reporting
Use tools like Google Analytics, Search Console, and CRM systems to monitor and report campaign performance.
Provide regular insights to senior leadership on digital performance and growth opportunities.
ORM & Reputation Management
Manage the online reputation of the brand, respond to feedback across platforms, and ensure positive brand sentiment.
Technology & Innovation
Stay updated with digital trends, MarTech tools, and emerging platforms relevant to real estate marketing.
Evaluate and implement automation tools for email, chatbots, CRM, and lead nurturing.

Skills Required