Job Description

1. Strategy Development:

Develop and implement comprehensive digital marketing strategies to enhance brand visibility, online presence, and lead generation.
*

Conduct market research and competitor analysis to identify trends, consumer behavior, and emerging digital marketing opportunities.
*

Collaborate with different departments (sales, content, etc.) to align marketing strategies with overall business goals.

2. Social Media Management:

Create and execute social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.
*

Develop content calendars for regular posts, updates, and community engagement.
*

Monitor social media trends and adjust content strategies to engage with followers and boost brand awareness.
*

Engage with online communities, respond to customer inquiries, and manage brand reputation on social platforms.

3. Content Creation and Marketing:

Develop engaging content for blogs, articles, videos, infographics, and other formats to drive engagement and SEO traffic.
*

Work with the content team to create high-quality, shareable content that resonates with the target audience.
*

Implement content distribution strategies across multiple channels, including email marketing, social media, and paid ads.
*

Ensure all content is aligned with the brand voice and provides value to the target audience.

4. Email Marketing:

Design and manage email campaigns to nurture leads, promote offers, and maintain customer engagement.
*

Segment email lists based on user behavior, demographics, or previous interactions with the brand to increase personalization.
*

Analyze email campaign performance, including open rates, click-through rates (CTR), and conversion rates, to optimize future emails.

5. Data Analysis and Reporting:

Monitor and analyze digital marketing metrics such as website traffic, conversion rates, social media engagement, and campaign performance.
*

Use tools like Google Analytics, Facebook Insights, and other reporting tools to track and report key performance indicators (KPIs).
*

Prepare weekly/monthly reports that summarize digital marketing performance and present actionable insights to stakeholders.

Key Skills & Qualifications:

Proven experience in

digital marketing

and managing online campaigns. Expertise in

SEO, SEM, and PPC advertising

(Google Ads, Facebook Ads, etc.). Strong understanding of

social media platforms

and how to leverage them for business growth. Proficient with

Google Analytics

,

Google Ads

, and other relevant tools. Ability to create

engaging content

and execute effective content marketing strategies. Strong communication skills and the ability to collaborate with cross-functional teams.

Creative thinking

, problem-solving skills, and data-driven decision-making abilities.
Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person