This role is responsible for planning, executing, and optimizing digital marketing initiatives to drive student enrolment, strengthen brand visibility, and enhance the university's online presence. It requires a balance of creativity, analytical skills, and project management, with a strong focus on lead generation, digital campaign performance, and multi-channel engagement. The position works closely with internal teams and external partners to support the university's enrolment and branding goals.
Key Responsibilities
1. Campaign Management
Plan, execute, and optimize digital marketing campaigns across platforms including SEO/SEM, social media (Meta, LinkedIn, YouTube, etc.), email marketing, and display advertising.
Ensure alignment of campaigns with enrolment timelines, academic programs, and overall brand strategy.
2. Lead Generation & Conversion
Develop and implement strategies to generate high-quality student inquiries and applications.
Optimize conversion funnels, landing pages, and user journeys to improve application and enrolment rates.
3. Analytics & Reporting
Monitor and evaluate campaign performance using analytics tools such as Google Analytics, CRM dashboards, and advertising platform insights.
Track ROI, CPL, CAC, and other KPIs; prepare regular reports with data-driven insights and recommendations.
4. Content & Social Media Management
Manage and update social media channels and website content to ensure accuracy, engagement, and brand consistency.
Collaborate with creative and content teams to develop engaging posts, digital assets, and storytelling materials.
5. Budget Oversight
Assist in planning and monitoring digital marketing budgets.
Ensure efficient allocation of spends across campaigns and platforms to maximize returns.
6. Collaboration & Vendor Management
Coordinate with admissions, branding, academic departments, and external agencies to ensure integrated and timely campaign execution.
Manage relationships with digital marketing agencies, media partners, and freelancers as required.
7. Market Research & Insights
Conduct research on industry trends, competitor strategies, audience behaviour, and emerging digital tools.
Identify opportunities for new initiatives, pilot projects, and innovative outreach strategies.
Job Types: Full-time, Permanent
Pay: ?500,000.00 - ?800,000.00 per year
Work Location: In person
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