Job Description

department
Personal Loan
department_code
P1
location
Mumbai
openings
1
age
21-30 years
qualification
A bachelor's degree in marketing, business, or a related field provides a solid foundation for digital marketing studies
experience
2 - 4 years
responsibilities
As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing strategies across various channels. You will play a key role in increasing brand awareness, driving website traffic, generating leads, and improving online engagement.


Develop and manage digital marketing campaigns across SEO, SEM, email, and social media platforms. Create, curate, and manage content for all digital channels. Monitor and analyze campaign performance using tools like Google Analytics and Google Ads. Optimize website content, landing pages, and user funnels for conversion. Manage and grow social media communities on platforms such as Instagram, Facebook, LinkedIn, and X. Execute email marketing campaigns and track key performance metrics. Collaborate with internal teams (e.g., design, sales) to align on messaging and objectives. Stay current with digital trends, tools, and best practices. Prepare reports and present insights and recommendations for improvement.

Key Skills Required

Performance Marketing (Google Ads, Meta, Amazon Ads) SEO/SEM with focus on Indian SERP trends Social Media Strategy (Instagram, YouTube, LinkedIn, X) Regional Language & Vernacular Content Marketing Influencer & Affiliate Marketing (Indian creators/YouTubers) CRM & Email Marketing (Netcore, Mailchimp, Zoho) Web & App Analytics (Google Analytics GA4, Mixpanel, CleverTap) Marketing Automation (WebEngage, MoEngage) Budget Planning & ROI Optimization Team Management & Agency Coordination * Excellent written and verbal communication skills.