Job Description

Key Responsibilities

Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising. Design, build, and maintain our social media presence across all digital channels. Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.Interview Guy+1Recruiting Resources+1Recruiting Resources+1Interview Guy+1

Qualifications

Bachelor's degree in Marketing, Business, or a related field. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google AdWords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Types: Full-time, Permanent

Pay: ?22,000.00 - ?23,000.00 per month

Benefits:

Health insurance
Schedule:

Morning shift
Work Location: In person