Job Description

Developing Digital Marketing Strategies: Creating comprehensive digital marketing plans aligned withbusiness goals and target audience demographics. This includes defining objectives, target metrics, and budget allocation.

Content Creation and Management: Generating engaging and relevant content for various digital platforms such as websites, blogs, social media, and email newsletters. This involves writing, editing, and curating content that resonates with the target audience and drives desired actions.

Social Media Management: Managing and optimizing social media accounts to increase brand awareness, engagement, and traffic. This includes creating and scheduling posts, monitoring comments and messages, and analyzing social media performance metrics.

Search Engine Optimization (SEO): Implementing SEO strategies to improve website visibility and rankings on search engine results pages (SERPs). This involves keyword research, on-page optimization, link building, and monitoring SEO performance metrics.

Pay-Per-Click (PPC) Advertising: Creating and managing PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising networks. This includes keyword research, add copywriting, bid management, and performance tracking.

Email Marketing: Designing and executing email marketing campaigns to nurture leads, drive conversions, and increase customer retention. This involves creating email templates, segmenting email lists, A/B testing, and analyzing email campaign performance.

Analytics and Reporting: Monitoring digital marketing campaigns using analytics tools such as Google Analytics, Adobe Analytics, or social media insights platforms. Analyzing data to track key performance indicators (KPIs), identify trends, and optimize marketing strategies.

Digital Advertising: Planning and executing digital advertising campaigns across various channels, including display advertising, retargeting, and native advertising. Monitoring ad performance and making adjustments to optimize campaign effectiveness.

Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?45,000.00 per month

Benefits:

Commuter assistance Health insurance Provident Fund
Education:

Bachelor's (Required)
Experience:

Digital marketing: 5 years (Required)
Work Location: In person