Job Description

Manager - Brand, Demand Generation & Digital Marketing

Role Purpose

Build strong category credibility and generate a consistent pipeline of

sales-ready opportunities

through integrated brand building, content, campaigns, events, and digital channels.

Key Responsibilities

Brand & Messaging

Own brand messaging, positioning, and value proposition across all touchpoints Develop and maintain core marketing collateral: website content, pitch decks, one-pagers, case studies, and sales enablement assets Ensure brand consistency across digital, events, and outbound campaigns

Demand Generation

Plan and execute multi-channel demand generation campaigns including: Content marketing Webinars and virtual events Email marketing LinkedIn and performance marketing Retargeting and nurture campaigns Drive high-quality MQL and SQL generation aligned with sales priorities

Digital & Performance Marketing

Oversee website performance, traffic growth, and conversion optimization Manage paid media strategy, budgets, and ROI tracking Work with agencies and internal teams on SEO, SEM, paid social, and analytics

Team & Stakeholder Management

Manage internal digital marketing team and external agencies Own the marketing calendar, campaign planning, and budget allocation Collaborate closely with Sales, CCO, and Leadership for GTM alignment

Events & Thought Leadership

Own event strategy including conferences, roundtables, and hosted events Support the CCO and leadership as speakers with narratives, presentations, and supporting assets Ensure events contribute to pipeline and brand authority

Marketing Operations & Sales Enablement

Set up and optimize lead nurturing, scoring, and handoff to sales Implement and manage marketing automation tools and CRM integration Track funnel performance and continuously optimize conversion rates

Key Performance Indicators (KPIs)

Lead Metrics

MQLs and SQLs generated MQL ? SQL conversion rate

Revenue Impact

Marketing-sourced and marketing-influenced pipeline (?) Cost per Lead (CPL) and Customer Acquisition Cost (CAC)

Digital Performance

Website traffic growth Visitor-to-lead conversion rate Campaign ROI and performance benchmarks

Content & Events

Number of webinars, roundtables, and events executed Attendance, engagement, and qualified leads generated

Brand Health

Share of voice Inbound lead quality Direct and branded search growth
Job Type: Full-time

Pay: ?824,467.63 - ?1,200,000.00 per year

Benefits:

Health insurance
Work Location: In person