AppTestify is a leading provider of QA and software testing services, dedicated to delivering high-quality solutions to clients worldwide. We are seeking a dynamic Digital Marketing Manager to enhance our online presence and generate leads in the IT and QA testing industry.
Job Summary
:
The Digital Marketing Manager will be responsible for creating, executing, and managing digital marketing campaigns that promote AppTestify's QA and IT testing services. They will work closely with sales and technical teams to develop strategies that increase brand awareness, attract new clients, and support business growth.
Key Responsibilities
:
Develop and implement targeted digital marketing strategies to promote AppTestify's QA and IT services.
Manage multi-channel digital campaigns on platforms such as Google Ads, LinkedIn, industry-specific forums, and social media.
Create compelling content including blogs, case studies, whitepapers, and social media posts to showcase service offerings.
Optimize website content for SEO and oversee SEM activities to improve online visibility.
Monitor campaign performance, analyze data, and prepare reports to measure ROI and effectiveness.
Collaborate with sales and technical teams to align marketing efforts with business goals.
Manage email marketing campaigns, lead nurturing, and marketing automation tools.
Stay updated on industry trends, competitor activities, and new digital marketing opportunities.
Manage marketing budgets efficiently to maximize results.
Qualifications
:
Bachelor's degree in Marketing, Business, IT, or related fields.
3-5 years of hands-on experience in digital marketing, preferably within IT or QA services industries.
Proven experience managing PPC, social media marketing, content marketing, and SEO/SEM initiatives.
Strong analytical skills with proficiency in digital analytics tools.
Excellent communication and project management skills.
Preferred Skills
:
Knowledge of software testing and QA industry trends.
Experience with marketing automation platforms and CRM systems.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹50,000.00 per month
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