Job Description

Job Overview

We are looking for a data-driven and creative

Digital Marketing Manager

to lead our online marketing efforts in the fashion apparel segment. The ideal candidate will have a strong understanding of the fashion market, e-commerce trends, and a proven track record of running ROI-focused campaigns.

Duties

Key Responsibilities:

Develop and execute integrated digital marketing strategies to boost brand awareness and e-commerce sales Plan, execute, and manage campaigns across

social media

,

email marketing

,

Google Ads

,

Meta Ads

, and

influencer marketing

Create seasonal product launch strategies with fashion-forward content directions Track and analyze performance metrics including CTR, ROAS, CAC, engagement rate, and take data-driven actions to improve results Collaborate closely with design, content, and merchandising teams to align marketing activities with new product drops and key launches Own the social media calendar and manage content briefs, scheduling, and posting across platforms (Instagram, Facebook, Pinterest, YouTube) Run high-performing paid media campaigns specifically focused on fashion conversions and ROAS optimization Manage SEO and SEM strategies to ensure strong organic rankings and website visibility Stay updated with digital trends, fashion industry movements, and competitor activities

Skills

Key Skills Required:

Proven experience in

performance marketing

, especially for fashion/e-commerce brands Expertise in platforms like Meta Business Suite, Google Ads, Google Analytics, Pinterest Ads, etc. Strong understanding of fashion consumer behavior and seasonal marketing dynamics Excellent content planning, coordination, and creative briefing skills Strong analytical skills and experience in campaign optimization and reporting Knowledge of SEO/SEM best practices Ability to multitask and meet fast-paced campaign deadlines
We invite passionate candidates who are eager to make an impact through innovative digital strategies to apply for this exciting opportunity as a Digital Marketing Manager.

Job Type: Full-time

Pay: ?90,000.00 - ?98,000.00 per month

Work Location: In person