Job Description

Job description:

Handle online go to market marketing strategies and initiatives Design, build and maintain our online and social media presence Lead marketing campaigns from the idea stage through to their execution and implementation Monitor and evaluate all digital marketing campaigns against goals (ROI and KPIs) Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Identify trends and insights, and optimize spend and performance based on the insights Maintain website create landing pages, and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels both for online and offline offerings Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Networking with relevant stake holders
Requirements:

Proven working experience in digital marketing in the software space Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Experience in optimizing landing pages and user funnels Strong handling experience of website analytics and ad serving tools Solid working experience in setting up and optimizing Google AdWords and Facebook ads campaigns Experience in setting up, managing and optimizing social media and email campaigns Experience in creating landing pages, managing websites etc. Strong analytical skills and data-driven thinking Team leading capabilities
Job Type: Full-timeBenefits:

Experience:

Digital marketing : 3 years (Required)
Job Type: Full-time

Pay: ₹180,000.00 - ₹480,000.00 per year

Benefits:

Paid sick time Paid time off
Experience:

Digital marketing: 3 years (Preferred) Facebook Advertising: 1 year (Required) SEO: 1 year (Required) Team management: 1 year (Required)
Work Location: In person