Job Description

Job Type: Full Time/Permanent


Kolkata

Key Jobs and Responsibilities of a Digital Marketing Manager Include:

End-to-End Campaign Management:

Google Ads:

Manage and optimize Search, Display, YouTube, and Shopping campaigns

Facebook Ads Manager:

Oversee campaigns across Facebook, Instagram, and Messenger

LinkedIn Campaign Manager:

Run B2B-focused ads for lead generation and brand awareness

Microsoft Ads (Bing Ads):

Manage additional search and display efforts for untapped audience reach

Programmatic Platforms:

Use tools like The Trade Desk or DV360 (Display & Video 360) for programmatic ad buying and RTB (Real-Time Bidding)

Affiliate Marketing:

Manage affiliate programs using platforms like CJ Affiliate, Impact, or Rakuten Marketing

Budgeting & Optimization:

Manage and allocate advertising budgets across channels and platforms, using tools like Kenshoo or Marin Software for multi-channel campaign management
Monitor key performance indicators (KPIs) including CPC, CPA, ROAS, LTV, and attribution models



Optimize bidding strategies using automated rules in Google Ads, Facebook Ads, and other platforms

Performance Tracking & Analytics:

Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel for tracking conversions and user behaviors

Create and maintain dashboards using Data Studio, Power BI, or Tableau for real-time performance insights



Implement event tracking and UTM parameters to track ad performance across various channels
Conversion Rate Optimization (CRO):
Use A/B testing tools like Google Optimize, Optimizely, or VWO (Visual Website Optimizer) to test landing pages, ad creatives, and call-to-action (CTA) buttons

Conduct multivariate testing on ad creatives using platforms like AdEspresso or Unbounce for landing page optimization

Audience Segmentation & Targeting:

Create and optimize custom audiences, lookalike audiences, and retargeting audiences using Facebook Audience Insights and Google Audience Manager

Use Customer Data Platforms (CDPs) like Segment or Blueshift to build enriched user profiles and advanced audience segments



Leverage demographic, interest-based, and behavioral targeting on programmatic platforms for more efficient campaign targeting

Search Engine Marketing (SEM) & Search Engine Optimization (SEO):

Coordinate with SEO specialists to align paid search strategies with organic search campaigns

Utilize tools like SEMrush, Ahrefs, or Moz for keyword research and competition analysis



Optimize SEM campaigns using negative keywords, long-tail keywords, and dynamic ad strategies

Attribution Modeling:

Apply multi-touch attribution models using platforms like Google Attribution, Kochava, or AppsFlyer to understand the complete customer journey

Optimize based on last-click, first-click, and time-decay models to refine media mix and budget allocation

Cross-Functional Collaboration:

Work closely with design and creative teams to create ad assets. Use platforms like Canva, Figma, or Adobe Creative Cloud (Photoshop, Illustrator)

Collaborate with the content team to ensure alignment with the overall content marketing strategy



Partner with product and CRM teams for lifecycle marketing and email campaign synchronization using tools like HubSpot, Marketo, or Salesforce Marketing Cloud

Stay Up-to-Date with Industry Trends:

Keep informed on the latest trends, technologies, and innovations in digital marketing

Participate in industry webinars, conferences, and courses to continuously upskill



Adopt and test new tools and strategies, such as AI-driven marketing platforms like Albert.ai or Zeta

Preferred Skills:

Certifications:

Google Ads Certification, Facebook Blueprint Certification, and other relevant digital marketing certifications.

Experience with Advanced Tools:

Familiarity with Customer Data Platforms (CDPs) and advanced automation tools.
Experience with email marketing automation and CRM platforms like

Meritto

HubSpot

and

Marketo

.

If anyone is interested, please send me your CV in our email id:

hr@ilead.net.in