Digital Marketing Manager

Year    WB, IN, India

Job Description

About the Role



We are seeking a creative and strategic

Content Writer & Digital Marketer

who can produce high-quality content and execute effective digital marketing campaigns. You will be responsible for crafting engaging content, boosting our brand presence, generating leads, and managing performance-driven marketing initiatives across multiple platforms.

Key ResponsibilitiesContent Writing



Write blogs, website content, landing page copy, email newsletters, case studies, and social media posts Conduct keyword research and implement SEO best practices Create content calendars and maintain consistent brand voice Work with design and marketing teams to develop creative content ideas Edit, proofread, and ensure content quality and accuracy

Digital Marketing



Manage social media accounts (Instagram, LinkedIn, Facebook, etc.) Plan and execute lead-generation campaigns Run and optimize paid ads (Meta, Google Ads preferred) Track performance through analytics tools (GA4, Search Console, Meta Insights) Build and manage marketing funnels (awareness ? engagement ? conversion) Increase brand visibility and drive targeted traffic Manage email marketing campaigns using tools like Mailchimp, SendinBlue, etc.

SEO & Branding



On-page & off-page SEO Optimize website performance for ranking and visibility Competitor analysis and keyword strategy planning Work closely with the design team for creatives, reels, and ads

Skills Required



Strong writing skills in English (grammar, clarity, storytelling) SEO knowledge (keywords, on-page optimization, content clusters) Social media marketing (organic + paid) Ability to write technical and non-technical content Understanding of PPC campaigns (Google Ads, Meta Ads) Familiarity with marketing tools: Canva, HubSpot, Semrush/Ahrefs (optional) Creativity, consistency, and time management

Preferred Qualifications



Experience working with IT companies or SaaS companies Knowledge of website analytics and performance tracking Ability to plan campaigns independently Portfolio of published blogs, posts, or marketing campaigns
Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4905572
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year