Job Description

Key Responsibilities


Plan, execute, and manage all digital marketing campaigns including SEO/SEM, email

marketing, and social media.


Develop and implement SEO strategies to improve organic search rankings and website

visibility.


Create, edit, and oversee high-quality content for the website, blog, social media, and

email campaigns, ensuring brand consistency and timely posting.


Manage and grow the company's social media profiles (e.g., Facebook, Instagram,

LinkedIn, Twitter), including content planning, posting, and engagement.


Monitor, Analyze, and report on performance metrics for digital campaigns, using tools

such as Google Analytics to optimize strategies and demonstrate ROI.


Collaborate with internal teams and external partners (e.g., designers, writers, agencies)

to ensure cohesive digital marketing efforts.


Stay updated on the latest digital marketing trends, tools, and best practices to

maintain a competitive edge.


Develop and maintain an editorial calendar for all digital channels to ensure consistent

and strategic content delivery.


Manage campaign budgets and allocate resources effectively.


Identify and implement new growth strategies for digital channels and customer

engagement.

Required Skills & Qualifications


Bachelor's degree in Marketing, Communications, or a related field.


Proven experience in digital marketing, SEO, content writing, and social media management.


Strong understanding of current digital marketing concepts, analytics, and best practices.


Proficiency with SEO tools, Google Analytics, and content management systems (CMS).


Excellent writing, editing, and communication skills.


Ability to manage multiple projects and meet deadlines in a fast-paced environment.


Strong analytical, creative, and problem-solving abilities.


Up-to-date with the latest trends and technologies in digital marketing.

Preferred Attributes


Leadership and team management experience.


Experience with paid advertising (Google Ads, Facebook Ads) and influencer marketing.


Knowledge of HTML, CSS, and JavaScript is a plus.


Experience working with cross-functional teams and external vendors.

Example Objectives


Increase organic website traffic and lead generation through effective SEO and content

strategies.


Enhance brand awareness and engagement across all digital platforms.


Deliver measurable improvements in campaign performance and ROI.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹420,000.00 per year

Benefits:

Health insurance Provident Fund
Experience:

Digital marketing: 4 years (Required)
Work Location: In person