Job Description

Key Responsibilities

? Plan, execute, and manage all digital marketing campaigns including SEO/SEM, email

marketing, and social media.

? Develop and implement SEO strategies to improve organic search rankings and website

visibility.

? Create, edit, and oversee high-quality content for the website, blog, social media, and

email campaigns, ensuring brand consistency and timely posting.

? Manage and grow the company's social media profiles (e.g., Facebook, Instagram,

LinkedIn, Twitter), including content planning, posting, and engagement.

? Monitor, Analyze, and report on performance metrics for digital campaigns, using tools

such as Google Analytics to optimize strategies and demonstrate ROI.

? Collaborate with internal teams and external partners (e.g., designers, writers, agencies)

to ensure cohesive digital marketing efforts.

? Stay updated on the latest digital marketing trends, tools, and best practices to

maintain a competitive edge.

? Develop and maintain an editorial calendar for all digital channels to ensure consistent

and strategic content delivery.

? Manage campaign budgets and allocate resources effectively.

? Identify and implement new growth strategies for digital channels and customer

engagement.

Required Skills & Qualifications

? Bachelor's degree in Marketing, Communications, or a related field.

? Proven experience in digital marketing, SEO, content writing, and social media management.

? Strong understanding of current digital marketing concepts, analytics, and best practices.

? Proficiency with SEO tools, Google Analytics, and content management systems (CMS).

? Excellent writing, editing, and communication skills.

? Ability to manage multiple projects and meet deadlines in a fast-paced environment.

? Strong analytical, creative, and problem-solving abilities.

? Up-to-date with the latest trends and technologies in digital marketing.

Preferred Attributes

? Leadership and team management experience.

? Experience with paid advertising (Google Ads, Facebook Ads) and influencer marketing.

? Knowledge of HTML, CSS, and JavaScript is a plus.

? Experience working with cross-functional teams and external vendors.

Example Objectives

? Increase organic website traffic and lead generation through effective SEO and content

strategies.

? Enhance brand awareness and engagement across all digital platforms.

? Deliver measurable improvements in campaign performance and ROI.

Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?420,000.00 per year

Benefits:

Health insurance Provident Fund
Experience:

Digital marketing: 4 years (Required)
Work Location: In person