to lead and execute digital marketing initiatives in the
testing and analytical services industry
. The ideal candidate will have proven expertise in
SEO (Search Engine Optimization)
,
SMO (Social Media Optimization)
, and digital content strategy. Experience with design tools and content creation platforms will be considered an added advantage.
Key Responsibilities
SEO & Website Management
Develop and implement SEO strategies to increase organic visibility and website traffic.
Monitor site performance and optimize technical and on-page SEO.
Work with developers and content creators to maintain search-friendly web architecture.
Social Media & Online Branding
Manage and grow the company's social media presence (LinkedIn, Facebook, Instagram, YouTube).
Plan and execute SMO strategies and paid social campaigns.
Monitor engagement metrics and improve reach and interaction.
Digital Campaigns & Content
Lead digital campaigns across email, PPC, and remarketing platforms.
Collaborate with internal teams to create technical content tailored to B2B and scientific audiences.
Ensure brand consistency across all channels.
Analytics & Reporting
Track KPIs using Google Analytics, Search Console, and social insights.
Provide regular performance reports and actionable insights to improve ROI.
Design & Visual Content (Preferred)
Create or manage visual content using tools like Canva, Adobe Creative Suite, or Figma.
Basic video editing for web and social media use is a plus.
Required Skills
Strong in
SEO, SMO, SEM, and email marketing
Proficient in
Google Ads, Analytics, Tag Manager, CRM tools
Familiar with
design tools
(Canva, Adobe, Figma - a plus)
Excellent communication and project management abilities
Experience in B2B or scientific/technical industries preferred
How to Apply
Please send your
resume
and a brief
cover letter
to
[8777534662]
, with the subject line:
"Application - Digital Marketing Manager"
Job Types: Full-time, Permanent
Pay: ?500,000.00 - ?700,000.00 per year
Benefits:
Health insurance
Provident Fund
Schedule:
Day shift
Morning shift
Rotational shift
Supplemental Pay: