Job Description

About the Company
Career Craft Consultants India Pvt Ltd, headquartered in Gujarat, is a leading company in the education industry with a team of 200+ employees. Committed to delivering exceptional professional services, we focus on enabling individuals and institutions to achieve their career and education goals. Discover more about us at .
About the Role
We are seeking a passionate and results-oriented Digital Marketing Manager to join our team and lead our online student recruitment efforts. You will be responsible for developing and implementing a comprehensive digital marketing strategy to attract high-quality leads and increase student enrollments in our study abroad programs.
Responsibilities

• Develop and manage a data-driven digital marketing strategy that aligns with the company's overall student recruitment goals.
• Conduct market research to understand target student demographics, interests, and online behavior.
• Oversee all aspects of search engine optimization (SEO) for the company website and landing pages.
• Manage and execute pay-per-click (PPC) advertising campaigns across various platforms (e.g., Google Ads, META Ad, social media advertising).
• Develop and implement engaging content marketing campaigns (e.g., blog posts, webinars, infographics) to attract and nurture leads.
• Manage and maintain a strong social media presence across relevant platforms (e.g., Facebook, Instagram, YouTube).
• Create and manage email marketing campaigns to nurture leads and promote study abroad programs.
• Track, analyze, and report on the performance of all digital marketing campaigns and make data-driven recommendations for improvement.
• Stay up-to-date on the latest digital marketing trends and technologies in the education sector.
• Collaborate with the admissions team to ensure a seamless transition for qualified leads.
• Manage and potentially train a team of graphic designers and content writer.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, preferably in the education sector.
• Proven track record of success in developing and executing data-driven digital marketing campaigns.
• Strong understanding of SEO, PPC advertising, content marketing, social media marketing, and email marketing.
• Excellent analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Passion for international education and a strong understanding of the study abroad market preferred.

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Make a real difference in the lives of students by helping them achieve their educational goals.
• Be part of a team that is passionate about international education.