Digital Marketing Manager

Year    UP, IN, India

Job Description

Position Overview


We are seeking a high-ownership Digital Marketing professional to drive demand generation, brand visibility, and customer engagement across all digital channels. The role requires a data-driven mindset, hands-on execution capability, and a strategic orientation toward scaling revenue.

Key Responsibilities1. Performance Marketing



Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, YouTube, and industry-relevant platforms. Own CAC, ROAS, CTR, and conversion funnel performance. Scale high-ROI campaigns and eliminate underperforming spends with precision.

2. SEO & Organic Growth



Lead on-page, off-page, technical SEO, keyword planning, and backlink strategy. Improve domain authority, SERP rankings, and organic pipeline. Own website traffic growth targets.

3. Content & Creative Strategy



Drive structured content calendars across video, social, blogs, email, and ads. Collaborate with designers for high-impact creatives--reels, motion graphics, ads, product explainers. Maintain brand consistency and sharpen brand voice.

4. Social Media Management



Build strong presence across LinkedIn, Instagram, YouTube, and other relevant platforms. Manage engagement, DMs, community interactions, and follower growth metrics.

5. Marketing Automation & CRM Integration



Design automated workflows for lead nurturing, follow-ups, and retention via tools like Zoho, HubSpot, or similar. Implement email marketing, WhatsApp campaigns, and drip sequences. Work closely with sales to align MQL ? SQL ? Opportunity handovers.

6. Analytics & Reporting



Own dashboards for traffic, leads, conversions, and ROI analytics. Track KPIs: Cost per Lead, Conversion Rate, ROAS, Organic Growth, Engagement Rate. Publish weekly and monthly performance reports.

7. Website & Landing Page Optimization



Manage updates, UX improvements, speed optimization, and CRO (A/B testing). Build high-converting landing pages for campaigns, events, and product pages.

8. Brand Development & Campaign Execution



Execute integrated campaigns for product launches, exhibitions, webinars, and partner programs. Strengthen digital brand footprint across all customer touchpoints.

Required Skills & Competencies



Proven experience in performance marketing, SEO, and social media management. Strong command over tools: Google Ads, Meta Ads Manager, Google Analytics, Search Console, SEMrush/Ahrefs, Canva/Adobe Suite, Zoho/HubSpot. Ability to work under aggressive growth expectations. Strong analytical thinking, creativity, and content sense. Proficiency in campaign budgeting, forecasting, and KPI management. High execution discipline and ability to manage multiple projects in parallel.

Qualifications



Bachelor's degree in Marketing, Mass Communication, Business, or related field. 2-5 years of experience in digital marketing (for Executive). 5-8 years with team leadership experience (for Manager).

What We Offer



High-growth environment with cross-functional exposure. Ownership-driven culture; your decisions directly impact pipeline and revenue. Opportunity to build scalable digital systems from the ground up. Competitive compensation + performance-linked incentives.
Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person

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Job Detail

  • Job Id
    JD4927498
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UP, IN, India
  • Education
    Not mentioned
  • Experience
    Year