Job Description

We are looking for a

highly results-driven Digital Marketing Specialist

with strong expertise in

lead generation

,

performance marketing

, and

creative content development

. The ideal candidate must be

proficient in Adobe Suite, Canva

, and

AI tools

used for creating high-quality visuals, renders, and videos.

This is a critical role focused on both strategy and execution -- ideal for someone who can combine analytical thinking with creative output to drive measurable business growth.

Key Responsibilities

Lead Generation & Performance Marketing

Plan, execute, and optimize

lead generation campaigns

via Google Ads, Meta Ads, LinkedIn, and other paid channels Build and manage marketing funnels to drive

high-quality leads (MQLs & SQLs)

Optimize landing pages, CTAs, and email workflows for lead capture and conversion Monitor and improve

conversion rates, CPL, and ROI

across all digital campaigns Align campaigns with sales team to ensure

lead quality

and funnel optimization

Creative Content Development

Design impactful creatives using

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

and

Canva

Create high-quality

visual content, social media posts, banners, ads, and promotional videos

Use

AI-powered tools

(e.g., Midjourney, DALLE, Runway ML, Descript, Synthesia, etc.) to generate renders, visuals, and video content at scale Collaborate with content and design teams to develop visually engaging and brand-aligned marketing materials

Analytics & Optimization

Track campaign performance using

Google Analytics, GA4, Google Tag Manager

, and CRM dashboards Generate actionable insights to improve campaign effectiveness Conduct A/B testing for ads, creatives, and landing pages

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, or related field

3+ years of digital marketing experience

, with a strong focus on

lead generation

Proficiency in

Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager

, and SEO tools Strong design skills using

Adobe Photoshop, Illustrator, Premiere Pro, and Canva

Hands-on experience with

AI tools for content creation

(e.g., image and video generation) Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Zoho) Excellent understanding of performance metrics, user funnels, and conversion strategies Creative mindset with strong visual storytelling and communication skills Highly organized, self-motivated, and result-oriented

Nice to Have

Certifications in Google Ads, HubSpot, Meta Blueprint Familiarity with tools like

Unbounce

,

Instapage

, or other landing page builders B2B or SaaS marketing experience Video editing or motion graphics experience

What We Offer

Competitive salary + performance-based bonuses Creative freedom with access to premium tools and platforms Collaborative team environment with opportunities to grow your skill set Work on exciting projects with real business impact

If You Are:

A digital marketer with a

growth mindset

, Obsessed with generating

qualified leads

, Skilled in

both design and data

, And excited to

leverage AI for next-gen content creation

--

Then we want to meet you.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?40,000.00 per month

Experience:

Lead generation: 3 years (Preferred)
Work Location: In person