Job Description

We are an IT services company

Digital Marketing Manager

digital marketing function. The ideal candidate will have strong hands-on expertise in

SEO, PPC, Social Media Marketing (SMM)

along with proven experience in

client handling, strategy creation, and team management

.

This role requires someone who can think creatively, build result-oriented strategies, manage multiple clients, lead a team, and drive measurable business growth through digital channels.

Key Responsibilities:

Digital Marketing Strategy & Execution

Develop, plan, and execute end-to-end digital marketing strategies aligned with business goals. Oversee SEO (on-page, off-page, technical SEO), PPC (Google Ads, Meta Ads, LinkedIn Ads), and Social Media Marketing. Analyze campaign performance and optimize for lead generation, conversions, and ROI. Identify new digital marketing trends, tools, and growth opportunities proactively.

Client Management

Act as the primary point of contact for key clients. Understand client business objectives and translate them into effective digital strategies. Present marketing plans, reports, insights, and performance reviews to clients. Build long-term client relationships and ensure high client satisfaction.

Team Leadership & Management

Lead, mentor, and manage a team of SEO specialists, PPC executives, content creators, and social media managers. Assign tasks, set KPIs, review performance, and ensure timely project delivery. Provide creative direction and innovative ideas to the team. Conduct training sessions and upskill team members as needed.

Planning, Reporting & Optimization

Monitor daily, weekly, and monthly performance metrics across all channels. Prepare detailed performance reports with actionable insights. Manage marketing budgets and ensure optimal spend allocation. Coordinate with sales, design, and development teams for integrated campaigns.

Required Skills & Experience

5-8+ years of experience in digital marketing with a strong focus on

SEO, PPC, and SMM

. Proven experience in

client handling and stakeholder management

. Hands-on experience with tools like Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, SEMrush/Ahrefs, and other marketing tools. Strong understanding of lead generation, conversion optimization, and funnel strategy. Experience managing and leading a digital marketing team. Excellent communication, presentation, and interpersonal skills. Creative mindset with a proactive and problem-solving approach.

Preferred Qualifications

Experience working with IT services, B2B marketing, or SaaS companies. Knowledge of email marketing, marketing automation, and CRM tools. Basic understanding of UI/UX, CRO, and website performance optimization. Certification in Google Ads, Analytics, or other relevant platforms.

What We Offer

Opportunity to lead and shape the digital marketing vision of the company. Work with international and domestic clients. Competitive salary and performance-based incentives. Career growth and leadership opportunities. Collaborative and innovation-driven work culture.
Job Type: Full-time

Pay: ₹30,000.00 - ₹100,000.00 per month

Work Location: In person