Job Description

Job Summary

We are looking for a creative, data-driven Digital Marketer to plan, execute, and optimize our online marketing efforts. The role involves managing social media, paid campaigns, website performance, lead generation, and brand visibility across digital platforms to drive business growth.

Key Roles & Responsibilities

1. Digital Strategy & Campaigns

Plan and execute digital marketing strategies aligned with business goals. Run and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn. Track campaign performance and improve ROI and lead quality.
2. Social Media Management

Manage company profiles on Instagram, Facebook, LinkedIn, X (Twitter), etc. Create monthly content calendars (posts, reels, stories, ads). Increase followers, engagement, and brand reach. Coordinate with designers and videographers for creatives.
3. Lead Generation & Performance Marketing

Generate leads through landing pages, forms, WhatsApp, and ads. Monitor CPL, CTR, conversion rates, and optimize funnels. Work closely with sales/telecalling teams for lead follow-ups.
4. Website & SEO

Maintain and update the company website content. Implement basic SEO practices (on-page SEO, keywords, meta tags). Track website traffic using Google Analytics & Search Console.
5. Content & Branding

Assist in creating blogs, captions, ad copies, emailers, and creatives. Maintain brand voice and visual consistency across platforms. Support influencer or collaboration campaigns if required.
6. Reporting & Analytics

Prepare weekly/monthly digital performance reports. Analyze data to identify trends, insights, and improvement areas. Present actionable insights to management.
7. Market & Competitor Analysis

Track competitor digital activities and trends. Suggest new tools, platforms, and growth opportunities.
Required Skills & Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field. 1-3 years experience in digital marketing. Hands-on experience with: Google Ads & Meta Ads Social media platforms Basic SEO & analytics tools Knowledge of Canva, Meta Business Suite, Google Analytics. Good communication, creativity, and analytical skills.
Preferred Skills (Good to Have)

Experience in hospital, education, finance, or service industry marketing Video editing basics (Reels/Shorts) Email marketing & CRM tools Influencer marketing exposure
Key Performance Indicators (KPIs)

Leads generated & cost per lead Website traffic & conversions Social media growth & engagement Campaign ROI Brand visibility metrics
What We Offer

Growth-oriented work environment Performance-based incentives Learning & upskilling opportunities Career advancement in digital marketing
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person