Job Description

Responsibilities:

1. Marketing Strategy & Planning

Assist in formulating and executing marketing strategies for real estate projects (residential/commercial). Identify target segments (investors, families, NRIs, corporates) and design campaigns accordingly. Conduct market research and competitor analysis to align project positioning and pricing.
2. Lead Generation & Sales Support

Develop and implement campaigns (digital, outdoor, print, radio, real estate expos) to generate inquiries. Coordinate with sales teams to track and follow up on leads until site visits and bookings. Monitor buyer inquiries from real estate portals (99acres, MagicBricks, Housing.com) and ensure timely responses. Maintain CRM systems for lead tracking, nurturing, and reporting.
3. Branding & Corporate Communication

Enhance brand visibility through consistent messaging across all channels. Prepare brochures, presentations, videos, and digital creatives for projects. Coordinate PR activities, press releases, and media coverage for project launches. Organize project hoardings, signage, and branding at construction sites.
4. Digital Marketing & Social Media

Oversee SEO, SEM, Google Ads, and paid campaigns to drive traffic. Manage company presence on Facebook, Instagram, LinkedIn, YouTube, and property portals. Track analytics and generate reports on campaign performance, ROI, and conversion rates. Implement marketing automation tools for follow-ups and customer engagement.
5. Event & Launch Management

Plan and execute property launches, open houses, and promotional events. Coordinate with agencies, vendors, and internal teams for successful event execution. Drive participation in real estate expos, investor roadshows, and community outreach programs.
6. Customer Engagement & Experience

Design referral programs and loyalty benefits for existing customers. Collect feedback from buyers and integrate insights into campaigns. Ensure positive customer experience from inquiry to possession.
7. Budgeting & Vendor Coordination

Prepare and monitor marketing budgets for projects. Negotiate with agencies, printing vendors, media houses, and digital platforms for cost efficiency. Track marketing expenses and ensure alignment with planned budgets.
Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person