Digital Marketing Manager

Year    TN, IN, India

Job Description

Job Title: Digital Marketing Manager - D2C



Job Type:

Full-Time | On-site

Experience:

Minimum 4 Years



Job Overview



We are looking for a performance-driven

Digital Marketing Manager

to scale D2C growth through paid media, organic channels, and conversion-focused strategies. The ideal candidate should have strong hands-on experience in driving traffic, sales, and ROI for D2C brands.

Key Responsibilities



Build and execute D2C digital marketing strategies focused on

sales, ROAS, and customer acquisition

. Manage and optimise paid campaigns across

Meta, Google Ads, and marketplaces

. Plan funnel strategies (Awareness ? Consideration ? Conversion ? Retention). Work closely with creatives to optimise ads, landing pages, and product messaging. Monitor website performance, CRO, and user journey optimisation. Track KPIs like ROAS, CAC, AOV, CTR, and conversion rates. Lead and mentor the digital marketing team. Analyse performance data and present actionable insights.

Requirements



Minimum

4 years of experience

in digital marketing, preferably in

D2C or e-commerce

. Strong expertise in

performance marketing & paid ads

. Experience with Shopify / WooCommerce and analytics tools is a plus. Data-driven mindset with strong analytical skills. Excellent leadership and execution abilities.

Key Skills



D2C Performance Marketing Meta & Google Ads Funnel Strategy & CRO ROAS & Growth Metrics Team Leadership
Job Type: Full-time

Pay: ?25,000.00 - ?50,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD5114011
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year