Job Description

- Digital Marketing Manager

Organization:

Velammal Nexus

Department:

Marketing

Reporting To:

Correspondent

Location:

Mogappair

Position Overview

The Digital Marketing Manager will own and scale Velammal Nexus's digital presence to drive qualified admission leads, improve conversion efficiency, and strengthen brand visibility across platforms. The role combines strategy, performance marketing, analytics, and team/vendor management.

Key Responsibilities

1. Digital Strategy & Performance Marketing

Define annual and campaign-wise digital marketing strategy aligned to admission targets. Plan and optimize paid campaigns (Google Ads, Meta, YouTube) with clear ROI ownership. Manage budgets, bidding strategies, creatives, landing pages, and A/B tests.

2. Lead Generation & Conversion

Drive high-quality leads for admissions; improve CPL and conversion rates. Integrate and manage CRM/lead workflows with admissions teams. Track source-wise performance and optimize funnels.

3. Content, Social & Website

Oversee content calendars for social platforms and website updates. Coordinate video, testimonials, campus showcases, and success stories. Ensure website performance, landing-page UX, and SEO basics are optimized.

4. Analytics & Reporting

Own dashboards (GA4, Ads Managers, CRM). Prepare weekly/monthly MIS with insights and action plans. Ensure data accuracy, attribution, and compliance.

5. Team & Vendor Management

Lead internal executives and external agencies. Set KPIs, conduct reviews, and ensure SLA adherence. Coordinate with principals, admissions, and HR.

Qualifications & Experience

Graduate/Postgraduate in Marketing, Management, or related field. 6-12 years of digital marketing experience;

education sector preferred

. Proven track record in paid performance marketing and lead conversion.

Skills & Tools

Google Ads, Meta Ads, YouTube, GA4, Search Console CRM/lead tools (any) Strong analytical, communication, and stakeholder management skills

KPIs

Lead volume & CPL Conversion rate & ROI Campaign performance vs targets
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Provident Fund
Application Question(s):

Total years of digital marketing experience? Have you handled education-sector lead generation (schools/colleges/ed-tech)?
? Yes ? No

Have you managed multi-campus or multi-location campaigns?
? Yes ? No

Platforms you have directly managed (select all):
? Google Ads ? Meta (FB/Instagram) ? YouTube ? SEO ? Display

Have you created MIS dashboards and presented insights to management?
? Yes ? No

Have you overseen landing pages, A/B testing, and conversion optimization?
? Yes ? No

Do you manage or coordinate social media content calendars and video creatives?
? Yes ? No

Work Location: In person