Job Description

Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to drive lead generation, customer acquisition, brand awareness, and revenue growth for Skylink Fibernet Ltd. The role requires strong performance marketing expertise, team leadership, and data-driven decision-making.

Key Responsibilities

Develop, execute, and optimize comprehensive digital marketing strategies across channels including Google Ads, Meta Ads, SEO, SEM, Email, SMS, WhatsApp, and Affiliate platforms Drive high-quality lead generation with measurable outcomes and build effective marketing funnels to improve lead-to-sales conversion Plan and manage digital campaigns for ISP services, new product launches, brand awareness, and customer retention initiatives Oversee content strategy, creative direction, ad copies, and audience targeting across all digital platforms Build, train, and mentor a team of Digital Marketing Executives, ensuring performance aligned with defined KPIs Manage digital marketing budgets, allocate spends efficiently, and track ROI and CAC Conduct competitive analysis, customer behavior analysis, and market trend monitoring to refine strategy Collaborate closely with Sales, Product, and Customer Support teams to ensure integrated marketing execution Track, analyze, and report campaign performance using tools such as Google Analytics, Search Console, SEMrush, HubSpot, CRM dashboards, etc. Ensure brand consistency and high-quality output across all digital assets and channels Design and optimize conversion-focused landing pages and lead nurturing workflows

Required Skills & Expertise

Strong expertise in performance marketing, PPC campaigns, and paid social media advertising In-depth knowledge of SEO, SEM, keyword research, and content optimization Proven experience in lead generation, funnel optimization, and conversion tracking Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms Strong analytical skills with proficiency in Google Analytics, Data Studio, Search Console, and CRM tools Excellent communication, leadership, and stakeholder management skills

Qualifications & Experience

Bachelor's degree in Marketing, Business, or a related field 4-7 years of experience in digital marketing, preferably in ISP, telecom, or service-based industries Prior experience managing teams and marketing budgets is mandatory
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

Food provided Life insurance Provident Fund
Education:

Bachelor's (Preferred)
Experience:

5years: 1 year (Preferred)
Language:

English (Preferred)
Work Location: In person