The Digital Marketing Manager will be responsible for planning, executing, and managing the company's digital marketing strategies to drive online presence, brand awareness, lead generation, and customer engagement. The role requires expertise in social media, content marketing, SEO/SEM, email marketing, and analytics to optimize campaigns and achieve business goals.
Key Responsibilities:
Develop and implement
digital marketing strategies
aligned with business objectives.
Manage and optimize campaigns across
social media platforms, Google Ads, email marketing, and website
.
Plan and execute
SEO/SEM strategies
to improve organic search rankings and website traffic.
Oversee the creation of
digital content
including graphics, videos, blogs, and promotional materials.
Monitor and analyze
campaign performance metrics
, preparing reports with actionable insights.
Collaborate with internal teams and external agencies for marketing campaigns, creative content, and branding initiatives.
Manage and grow the company's
social media presence
, including engagement and follower growth.
Drive
lead generation campaigns
and monitor conversion rates for website and digital channels.
Stay updated on
digital marketing trends, tools, and best practices
to enhance marketing effectiveness.
Manage the
digital marketing budget
, ensuring cost-effective use of resources.
Qualifications & Experience:
Bachelor's degree in
Marketing, Business Administration, or a related field
.
Minimum
3-6 years of experience
in digital marketing, preferably in
real estate, construction, or service-based industries
.
Proven experience managing
SEO, SEM, PPC, social media, and content marketing campaigns
.
Strong knowledge of
Google Analytics, Google Ads, social media management tools, and email marketing platforms
.
Excellent analytical, problem-solving, and decision-making skills.
Strong written and verbal communication skills.
Ability to work independently and manage multiple campaigns and deadlines.
Core Competencies:
Digital strategy and campaign planning.
Data-driven marketing and analytics.
Creativity and content development.
Project management and cross-team coordination.
Result-oriented and target-driven mindset.
Benefits:
Competitive salary and performance-based incentives.
Opportunity to lead and innovate digital marketing campaigns.
Exposure to a dynamic and growing organization.
Career growth and skill development opportunities in marketing leadership.
Job Types: Full-time, Permanent
Pay: ?25,000.00 - ?45,000.00 per month
Work Location: In person
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