Plan, develop, and execute integrated marketing campaigns that combine digital, ATL, and BTL channels.
Manage digital marketing initiatives including SEO, SEM, social media, email, content, and performance marketing.
Collaborate with creative, media, and production teams to ensure brand consistency across all touchpoints.
Oversee ATL campaigns (TV, radio, print, outdoor) to strengthen brand positioning and awareness.
Lead BTL activities such as events, activations, sponsorships, in-store promotions, and direct marketing.
Develop and manage the annual marketing budget and ensure cost-effective media and campaign planning.
Analyze campaign performance data and provide actionable insights to optimize ROI.
Stay updated with market trends, competitor activities, and emerging technologies.
Work closely with sales and product teams to align marketing initiatives with business objectives.
Job Type: Full-time
Pay: ?20,000.00 - ?50,000.42 per month
Benefits:
Paid sick time
Paid time off
Work Location: In person
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