Job Description

The duties and responsibilities of Digital Marketing Manager

Create digital marketing campaigns. Ensure consistency in the brand messaging. Work with the sales team to coordinate marketing campaigns. Prepare emails and newsletters to send to current customers. Launch promotional offers and events to attract new customers. Optimise the business website to increase online traffic. Follow best practices for social media marketing on different platforms. Conduct regular audits for social media and website marketing performance. Maintain and monitor online listings across various e-commerce platforms. Track marketing metrics and analyze digital data to measure marketing success. Developing and implementing e-commerce strategies aligned with company goals. Managing and optimizing online sales channels, such as websites, social media, and online marketplaces Creating and managing e-commerce budgets, including advertising and promotion spend Analyzing e-commerce data and metrics to identify opportunities for growth and improvement. Overseeing allocation and establishing replenishment process to maintain optimum inventory levels of key selling items. Negotiating priority of projects based on anticipated ROI and cost involved.

Soft Skills:

Teamwork Communication Problem-solving Adaptability Time management

Technical Skills:

Web Design and Development Database Management Marketing and Advertising Social Media Management Web analytics

Specific Skills:

SEO and SEM Affiliate Marketing Content management Email Marketing Payment Gateway Integration

Education and Qualifications

Minimum 2-5 years experience. Bachelor's or master's degree in Marketing, Business Administration, E-commerce, or a related field. Certifications in Google Analytics, Google AdWords, and social media platforms such as Facebook, Instagram, and Twitter. Knowledge of SEO and PPC (Pay-Per-Click) campaigns.
Job Type: Full-time

Pay: From ?20,000.00 per month

Benefits:

Health insurance Internet reimbursement
Experience:

total work: 5 years (Preferred)
Work Location: In person