Job Description

Interested Candidates can send their Profile to hr@ascentbw.com / Share your resume to 80155 04289

Location : Chennai
Exp : Minimum - 8 Years

Job Summary:

We are looking for an experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all online channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

Digital Strategy & Planning: Develop and execute digital marketing strategies to increase brand awareness, lead generation, and customer engagement. Plan and manage paid campaigns across Google Ads, Facebook, LinkedIn, and other digital platforms.

SEO & Content Marketing: Optimize website content and structure for search engine rankings (SEO). Manage content marketing strategies, including blogs, videos, and case studies to drive organic traffic.

Social Media Management: Develop and manage social media campaigns to enhance brand presence. Engage with customers and respond to inquiries on social media platforms.

Email & Lead Generation Campaigns: Design and execute email marketing campaigns for lead nurturing and customer retention. Track and improve conversion rates from lead generation campaigns.

Analytics & Reporting: Monitor and analyze website traffic, digital marketing performance, and customer behavior. Generate reports with insights and recommendations for improving marketing strategies.

Online Reputation Management (ORM): Monitor online reviews and feedback, ensuring a positive brand reputation. Address customer concerns and improve brand perception.

Collaboration & Team Management: Work closely with the sales team to align marketing strategies with business goals. Manage external agencies, designers, and content creators when required.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person