Job Description

Key Skills Required

Strong knowledge of

Instagram marketing & wedding content trends

. Expertise in

SEO, SEM, and paid ad campaigns

. Creativity in storytelling, reels, and visual content. Proficiency with Canva, Adobe tools (preferred), Meta Ads Manager, Google Ads. Analytical mindset for ROI and performance tracking.

Core Roles & Responsibilities1. Brand & Online Presence

Build and maintain a strong digital brand identity for the company. Curate Instagram, Facebook, YouTube, Pinterest, and other wedding-related platforms. Ensure all visuals and copy align with the brand style (aesthetic storytelling, emotional connect, premium feel).

2. Social Media Strategy

Develop monthly content calendars with reels, carousels, and trending wedding-related content. Plan and execute campaigns around wedding seasons, festivals, and trending hashtags. Track engagement, followers, and conversion growth.

3. Content Marketing

Oversee wedding highlight films, reels, and BTS (behind-the-scenes) content. Collaborate with photographers, editors, and clients for storytelling-driven posts. Write engaging captions, blog posts, and website content (SEO optimized).

4. Paid Advertising & Lead Generation

Run targeted ad campaigns on Instagram, Meta Ads, and Google Ads for lead generation. Track ROI and manage ad budgets to maximize bookings. Optimize landing pages for inquiries and conversions.

5. SEO & Website Management

Optimize company website for search terms like "Best Wedding Photographer in [City]"*.
Manage Google My Business for local leads. Regularly update galleries, testimonials, and blogs.

6. Analytics & Reporting

Monitor KPIs: website traffic, leads, conversion rate, cost per lead, ad performance. Use tools like Google Analytics, Meta Insights, and CRM dashboards. Provide monthly performance reports with growth strategies.

7. Client Engagement

Manage email marketing campaigns for past clients (anniversaries, referral discounts). Build WhatsApp/Telegram communities for potential clients. Respond to inquiries on social platforms promptly.

8. Partnerships & PR

Collaborate with wedding planners, venues, and bridal boutiques for cross-promotions. Pitch wedding blogs and magazines for features. Manage influencer tie-ups (brides, stylists, or fashion bloggers).
Job Type: Full-time

Pay: From ?20,000.00 per month

Experience:

total work: 1 year (Preferred)
Work Location: In person