Job Description

: Digital Marketing Specialist (Experienced)Position Overview

We are seeking an experienced

Digital Marketing Specialist

to lead our performance marketing initiatives across multiple digital platforms. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns, developing ad strategies, driving measurable growth, and mentoring team members. Strong analytical capabilities, leadership skills, and a results-driven mindset are essential for success in this role.

Key Responsibilities

Performance Marketing:

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant channels. Manage ad budgets effectively to maximize ROI and achieve business KPIs (CPL, CAC, ROAS, etc.).

Ad Strategy & Campaign Management:

Develop comprehensive ad strategies aligned with business goals and target audience. Conduct A/B testing, audience segmentation, and funnel optimization. Monitor competitor activities and industry trends to enhance campaign effectiveness.

Analytics & Reporting:

Track, analyze, and report on campaign performance using tools like Google Analytics, GA4, Data Studio, and CRM dashboards. Translate data insights into actionable recommendations for scaling campaigns. Maintain a data-driven approach for continuous performance improvement.

Leadership & Collaboration:

Lead and mentor junior marketing team members, providing guidance and training. Collaborate with cross-functional teams (sales, product, design) to align marketing strategies with business objectives. Present campaign performance, insights, and recommendations to senior leadership.

Key Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's preferred). 4-7 years of proven experience in digital marketing with a focus on

performance marketing and ad strategy

. Expertise in Google Ads, Facebook/Meta Ads Manager, LinkedIn Ads, and programmatic advertising. Strong knowledge of analytics platforms: Google Analytics (GA4), Google Tag Manager, Data Studio, and other reporting tools. Demonstrated leadership skills with experience in managing and mentoring teams. Excellent analytical, problem-solving, and decision-making abilities. Strong communication and presentation skills.

Preferred Skills

Experience in

edTech, SaaS or B2B marketing

. Knowledge of SEO, content marketing, and marketing automation tools (HubSpot, Zoho, Mailchimp, etc.). Certification in Google Ads, Meta Blueprint, or similar platforms is a plus.

What We Offer

Opportunity to lead and shape performance marketing strategies in a growth-oriented company. Collaborative work environment with cross-functional exposure. Competitive salary and performance-based incentives. Professional development and upskilling opportunities.
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.60 per month

Ability to commute/relocate:

Peelamedu, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Experience:

Digital marketing: 3 years (Preferred)
Work Location: In person