Job Description

ROLE - Digital Marketing Manager/Specialist
JOB TYPE - Full-time
WEBSITE LINK - www.trendworks.in
LOCATION - Chennai, Hyderabad, Bangalore
AGE LIMIT - UPTO 35 YEARS

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing the digital marketing strategies and campaigns for our organisation. You will utilise a range of digital channels and tools to drive brand awareness, engagement, and lead generation. This role requires a deep understanding of digital marketing techniques, analytical skills, and a passion for staying updated with industry trends

Key Responsibilities:

Digital Strategy Development:
? Create and execute comprehensive digital marketing strategies aligned with business goals.
? Define target audiences, market segments, and key performance indicators (KPIs) for campaigns.

Search Engine Optimization and Paid Advertising:
? Perform keyword research and analysis to optimise website content for search engines.
? Implement on-page and off-page SEO strategies to improve organic search rankings.
? Plan and manage online advertising campaigns across platforms like Google, Facebook and LinkedIn
? Optimise ad spend, targeting, and ad creatives to achieve campaign objectives.

Content Marketing and Social Media Management:
? Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails.
? Create and manage social media profiles, content calendars, and campaigns.

Conversion Rate Optimization (CRO):
? Identify opportunities to improve website user experience and conversion rates.

Qualifications:
?Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
? Proven experience of 2-7 years in digital marketing, with a track record of successful campaigns.
?Proficiency in digital marketing tools and platforms, including SEO tools, Google Analytics, and social media management tools.
? Strong analytical and data-driven mindset, with the ability to interpret and act on marketing data.
? Excellent written and verbal communication skills.
? Creative thinking and problem-solving abilities.
?Project management skills to effectively manage multiple campaigns and tasks. ?Certifications in digital marketing (e.g. Google Ads, HubSpot, or Facebook Blueprint) are advantageous.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Provident Fund
Work Location: In person