to manage the complete lifecycle of our digital products and campaigns. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing all digital marketing initiatives to drive brand awareness, lead generation, and customer acquisition. This role requires creativity, analytical skills, and hands-on experience with digital tools and platforms.
Key Responsibilities
Strategy & Planning
Develop and implement digital marketing strategies aligned with company goals.
Plan campaigns for product launches, promotions, and customer acquisition.
Conduct competitor and market research to identify opportunities.
Content & Branding
Create, manage, and optimize engaging content for websites, blogs, social media, and email campaigns.
Coordinate with designers for visuals, creatives, and video content.
Ensure brand consistency across all digital platforms.
Digital Advertising & Lead Generation
Plan and execute paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, etc.
Optimize ad performance for ROI and lead quality.
Track conversions and implement retargeting strategies.
SEO & Website Management
Oversee on-page and off-page SEO for company websites.
Manage landing pages, website updates, and performance tracking.
Work with developers to improve user experience (UI/UX).
Social Media Marketing
Manage daily postings, engagement, and growth on social media channels.
Run influencer collaborations and partnerships when required.
Monitor trends and create viral/relevant content.
Email & WhatsApp Marketing
Build and manage email campaigns, automation, and segmentation.
Use WhatsApp Business/automation tools for promotions and customer engagement.
Analytics & Reporting
Monitor KPIs across campaigns (traffic, leads, conversions, ROI).
Use tools like Google Analytics, Meta Business Suite, and CRM reports.
Provide weekly/monthly performance reports and insights.
Product Growth & Customer Journey
Manage digital product promotions from awareness to sales funnel.
Coordinate with sales and support teams for smooth customer onboarding.
Suggest improvements in digital product offerings based on market feedback.
Requirements
Bachelor's degree in Marketing, Business, or related field.
2-5 years of experience in
digital marketing or performance marketing
.
Proficiency in SEO, SEM, social media management, and paid campaigns.
Hands-on experience with tools: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, HubSpot/Zoho CRM, Mailchimp, Canva/Photoshop.
Strong knowledge of digital sales funnels and lead generation.
Excellent communication, creative, and analytical skills.
Ability to manage multiple campaigns and meet deadlines.
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹25,000.00 per month
Work Location: In person
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