Job Description

We are seeking an experienced and dynamic Digital Marketing Manager to lead our Prakar Automotive Pvt LTD (Volvo Tamilnadu). The successful candidate will be responsible for overseeing the service operations, ensuring customer satisfaction, and driving revenue growth. The role requires expertise in digital channels, strategic planning, data-driven decision-making, and team leadership to drive customer acquisition, engagement.

a) Develop, plan, and execute digital marketing strategies across all online platforms (SEO, SEM, social media, email, website, and display advertising).

b)Manage and optimize paid campaigns on Google Ads, Facebook, LinkedIn, Instagram, and other digital platforms.

c) Oversee SEO/SEM initiatives to increase organic reach, website traffic, and conversions.

d) Create engaging digital content in coordination with design and content teams.

e) Drive lead generation campaigns and monitor ROI.

f) Analyze digital marketing metrics and provide insights/reports to management.

g) Manage the company's social media presence and ensure brand consistency across channels.

h) Stay updated on latest digital marketing trends, tools, and best practices.

i) Collaborate with sales and product teams to align marketing strategies with business goals.

j) Lead and mentor a team of digital marketing executives/associates

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person