The Digital Marketing Manager is responsible for planning, executing, and managing the hospital's digital presence to enhance patient engagement, brand awareness, and service promotion. The role includes managing online campaigns, social media, SEO/SEM, website, and digital patient outreach programs to drive growth in patient footfall and hospital reputation.
Key Responsibilities
Develop and implement digital marketing strategies aligned with hospital objectives.
Manage hospital website content, SEO, and paid campaigns (Google Ads, Facebook Ads, etc.).
Handle social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) with engaging healthcare content.
Plan and execute online campaigns for health check packages, specialty clinics, and awareness programs.
Monitor digital analytics (Google Analytics, social media insights, etc.) and generate performance reports.
Manage online reputation by monitoring patient reviews on platforms like Google, Practo, Justdial, etc.
Collaborate with doctors and departments for online promotions (health talks, blogs, webinars, videos).
Execute email and WhatsApp marketing campaigns for patient engagement.
Coordinate with creative/design agencies for ad campaigns, creatives, and video content.
Stay updated on digital healthcare marketing trends and tools.
Qualifications
Education
: MBA/PGDM in Marketing, Digital Marketing Certification, or equivalent.
Experience
: 4-6 years in digital marketing; healthcare/hospital industry experience preferred.
Knowledge
: SEO/SEM, Google Ads, social media advertising, content marketing, CRM tools.
Key Skills
Strong expertise in digital marketing channels & tools.
Creative mindset with healthcare content adaptability.
Data-driven approach with analytical and reporting skills.
Excellent communication, coordination, and project management skills.
Ability to manage multiple campaigns simultaneously.
Job Types: Full-time, Permanent
Pay: From ?30,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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